Content by Style
The same portfolio, sorted a different way — by content pillar instead of location. Five filterable categories matching the brand pillars, each surfacing the top posts in that category.
Food — 33%
The largest pillar. Restaurant features, product reviews and market finds across both countries.
Beauty — 27%
K-beauty reviews and brand work. Currently the pillar with the least clear home in the navigation.
Lifestyle — 23%
The personality-led pieces — everyday moments, opinions and behind-the-scenes.
Travel — 13%
Destination guides, day trips and the episodic series.
UGC / Brand — 7%
Commissioned work made for brands to use on their own channels.