Research
Market and audience research services — drawing on Ellie’s firsthand experience navigating Korea and Australia.
Market-entry insight
What a brand needs to know before it lands in either market.
Audience & cultural research
How the two audiences differ, and where they overlap.
Trend analysis
What’s moving in creator-led marketing across both countries.
Credentials
Master of Research candidate in Marketing & AI (PhD pathway); featured speaker at AsRES and PRRES conferences; publications in progress.